March 2018

Volume 35, Issue 1

Editorial

doi: 10.1922/CDH_March2018Ed02

Abstract

Logos, Ethos and Pathos: Whither academia and public health in a post-truth world? Rhetoric tells us there are three approaches to persuasive argument; logos, ethos and pathos (Bernanke, 2010). Logos is the appeal to logic by use of facts, data and analogies. Ethos is ethical appeal, focusing on the author’s credibility or character with allied use of audienceappropriate language and grammar. Pathos relates to emotional appeal by invoking sympathy, fear and anger.

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Other articles in this issue

Article Pages Access
Editorial 3-4 £10 single article
Review and action plan for oral health improvement in Sheffield special schools 5-8 £10 single article
Impact of stress on dentists’ clinical performance. A systematic review 9-15 £10 single article
Illness perceptions amongst individuals with dental caries 16-22 £10 single article
The relationship between depression and periodontal diseases 23-29 £10 single article
The use of cost-utility analysis for the evaluation of caries prevention: an exploratory case study of two community-based public health interventions in a high-risk population in the UK 30-36 £10 single article
A systematic review of interventions using cue-automaticity to improve the uptake of preventive healthcare in adults: applications to dental visiting 37-46 £10 single article
Turkish Adaptation of Dentine Hypersensitivity Experience Questionnaire (DHEQ) 47-51 £10 single article
Recall intervals and time used for examination and prevention by dentists in child dental care in Denmark, Iceland, Norway and Sweden in 1996 and 2014 52-57 £10 single article
Obesity and dental caries in young children in Plymouth, United Kingdom: A Spatial Analysis 58-64 £10 single article

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