September 2019

Volume 36, Issue 3

A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment

Authors: Eva Baumann Michael Koller Hans-Jürgen Wenz Jörg Wiltfang Katrin Hertrampf
doi: 10.1922/CDH_4300Baumann06

Abstract

Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation. Keywords: Oral cancer, early detection, campaign awareness, public, evaluation framework

£10 single article

Other articles in this issue

Article Pages Access
Exploring the feasibility of using routinely collected data to produce antibiotic prescribing profiles for general dental practitioners in Wales 177-180 £10 single article
A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment 181-186 £10 single article
Feasibility of Collecting Saliva for Biological Verification of Tobacco Use Status in Dental Practices and Patients’ Homes: Results from the National Dental PBRN 187-189 £10 single article
Effectiveness of fluoride varnish four times a year in preventing caries in the primary dentition: A 2 year randomized controlled trial 190-194 £10 single article
Trend in unequal geographical distribution of dentists by age and gender in Japan from 1996–2014 195-197 £10 single article
Inequalities in orthodontic outcomes in England: treatment utilisation, subjective and normative need 198-202 £10 single article
Exponential tooth decay curve 203-206 £10 single article
Dental caries status and related modifiable factors among Nepali students 207-213 £10 single article
Fluoride in drinking water in Madagascar and the development of a strategy for salt fluoridation 214-220 Download
Dentistry and Oral Health in Online Media Sources: A Discourse Analysis 221-228 Download
The prevalence of enamel and dentine caries lesions and their determinant factors among children living in fluoridated and non-fluoridated areas 229-236 Download

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