September 2019

Volume 36, Issue 3

A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment

Authors: Eva Baumann Michael Koller Hans-Jürgen Wenz Jörg Wiltfang Katrin Hertrampf
doi: 10.1922/CDH_4300Baumann06


Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation. Keywords: Oral cancer, early detection, campaign awareness, public, evaluation framework


Other articles in this issue

Article Pages Access
Exploring the feasibility of using routinely collected data to produce antibiotic prescribing profiles for general dental practitioners in Wales 177-180 Download
A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment 181-186 Download
Feasibility of Collecting Saliva for Biological Verification of Tobacco Use Status in Dental Practices and Patients’ Homes: Results from the National Dental PBRN 187-189 Download
Effectiveness of fluoride varnish four times a year in preventing caries in the primary dentition: A 2 year randomized controlled trial 190-194 Download
Trend in unequal geographical distribution of dentists by age and gender in Japan from 1996–2014 195-197 Download
Inequalities in orthodontic outcomes in England: treatment utilisation, subjective and normative need 198-202 Download
Exponential tooth decay curve 203-206 Download
Dental caries status and related modifiable factors among Nepali students 207-213 Download
Fluoride in drinking water in Madagascar and the development of a strategy for salt fluoridation 214-220 Download
Dentistry and Oral Health in Online Media Sources: A Discourse Analysis 221-228 Download
The prevalence of enamel and dentine caries lesions and their determinant factors among children living in fluoridated and non-fluoridated areas 229-236 Download


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